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Digital Marketing Course: Get skillz that get you placed

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Digital Marketing Course: Get skillz that get you placed

PROFESSIONAL COURSE

  1. What is marketing?
  2. What is Digital Marketing?
  3. Understanding Marketing Process
  4. Why Digital Marketing Wins Over traditional Marketing ?
  5. Understanding Digital Marketing Process
  6. Graphic Designing
    • Canva & Poster My Wall & Website To Download Media Free and Paid
    • Photoshop basics
  1. Understanding Internet
  2. Difference between Internet & web
  3. Understanding websites
  4. Understanding domain names & domain extensions
  5. What is web server & web hosting
  6. Different types of web servers
  7. Different types of websites
    • Based on functionality
    • Based on purpose
  8. Planning & Conceptualizing a Website
    • Booking a domain name & web hosting
    • Adding domain name to web Server
    • Adding webpages & content
    • Adding Plugins
  9. Building website using CMS in Class
    • Identifying objective of website
    • Deciding on number of pages required
    • Planning for engagement options
    • Creating blueprint of every webpage
    • Best & Worst Examples
  1. What is SEO?
  2. Introduction to SERP
  3. What are search engines?
  4. How search engines work
  5. Major functions of a search engine
  6. What are keywords?
  7. Different types of keywords
  8. Google keyword planner tool
  9. Keywords research process
  10. Understanding keywords mix
  11. Google Operator: So that you can find anything on the web
  12. Introduction to Google Algorithms
  13. On page optimization
    • Keywords optimization
    • Internal linking
    • Meta tags creation
  14. Webmaster Intro
  1. Google AdWords Overview
    • Understanding inorganic search results
    • Introduction to Google Adwords & PPC advertising
    • Overview of Microsoft Adcenter (Bing & Yahoo)
  2. Understanding Adwords account Structure
    • Campaigns, Adgroups, Ads, Keywords, etc
    • Types of Advertising campaigns- Search, Display, Shopping & video
    • Difference between search & display campaign
  3. Tracking Performance/Conversion
    • What is conversion tracking?
    • Why is it important

  1. Performance Tracking   

    • Checking Indexing
    • Checking Site Speed
    • Checking Ranking
    • Ads Quality Score
    • What Is DA & PA
    • Social Media Page Insight
    • Social Media Analytics Overview
    • Google Analytics Demo Version Overview
    • Reading Live PPC

MASTER COURSE

  1. What is marketing?
  2. What is Digital Marketing?
  3. Understanding Marketing Process
  4. Why Digital Marketing Wins Over traditional Marketing ?
  5. Understanding Digital Marketing Process
  6. Increasing Visibility
    • What is visibility?
    • Types of visibility
    • Examples of visibility
  7. Visitors Engagement
    • What is engagement?
    • Why it is important?
    • Examples of engagement
    • Bringing Targeted Traffic
    • Inbound
    • Outbound
    • Converting Traffic into Leads
    • Types of Conversion
    • Understanding Conversion Process
    • Retention
    • Why it is Important?
    • Types of Retention
    • Performance Evaluation
    • Why it is Important?
    • Tools Needed
  8. Content Basics
    Guest Session
  9. Graphic Designing
    • Canva & Poster My Wall & Website To Download Media Free and Paid
    • Photoshop basics
  1. Understanding Internet
  2. Difference between Internet & web
  3. Understanding websites
  4. Understanding domain names & domain extensions
  5. What is web server & web hosting
  6. Different types of web servers
  7. Different types of websites
    • Based on functionality
    • Based on purpose
  8. Planning & Conceptualizing a Website
    • Booking a domain name & web hosting
    • Adding domain name to web Server
    • Adding webpages & content
    • Adding Plugins
  9. Building website using CMS in Class
    • Identifying objective of website
    • Deciding on number of pages required
    • Planning for engagement options
    • Creating blueprint of every webpage
    • Best & Worst Examples
  1. What is email marketing?
  2. How email works?
  3. Challenges faced in sending bulk emails
  4. How to overcome these challenges?
  5. Types of email marketing- Opt-in & bulk emailing
  6. What is opt-in email marketing?
  7. Setting up email marketing account
  8. Best platforms to do opt-in email marketing
  9. Setting up lists & web form
  10. Creating a broadcast email
  11. What are auto responders?
  12. Setting up auto responders
  13. How to do bulk emailing?
  14. Best practices to send bulk emails
  15. Tricks to land in inbox instead of spam folder
  16. Top email marketing software’s & a glimpse of how to use them
  17. Improving ROI with A/B testing
  1. What is SEO?
  2. Introduction to SERP
  3. What are search engines?
  4. How search engines work
  5. Major functions of a search engine
  6. What are keywords?
  7. Different types of keywords
  8. Google keyword planner tool
  9. Keywords research process
  10. Understanding keywords mix
  11. Google Operator: So that you can find anything on the web
  12. On page optimization
    • What are primary keywords, secondary keywords and tertiary keywords?
    • Keywords optimization
    • Content optimization & planning
    • Understanding your audience for content planning
    • What is the difference between keywords stuffing & keyword placement
    • Internal linking
    • Meta tags creation
    • Creating Webpage in HTML
    • Using google webmasters tool & website verification
    • Sitemap creation & submission in website & webmasters
    • How to write an optimized content
    • How to write a content for article, blog and press release
  13. Off Page optimization
    • What is Domain Authority?
    • How to increase Domain Authority
    • What are back links?
    • Types of back links
    • What is link building?
    • Types of link building
    • Do’s and Dont’s of link building
    • Link building strategies for your business
    • Easy link acquisition techniques
  14. Local SEO
    • Google places optimization
    • Classified submissions
    • Using H card
    • Citation
  15. Top tools for SEO
  16. Monitoring SEO process
  17. Preparing SEO reports
  18. How to create SEO Strategy for your business
  19. What is link juice?
  20. Importance of domain and page authority
  21. How to optimize exact keywords for your business
  22. What is Google Panda Algorithm?
  23. What is Google Penguin?
  24. What is Google EMD Update?
  25. How to save your site from Google Panda, Penguin and EMD Update
  26. How to recover your site from Panda, Penguin and EMD
  1. Understanding lead generation for business
  2. Why lead generation is important?
  3. Understanding landing pages
  4. Understanding thank-you page
  5. Landing page vs website
  6. Best practices to create a landing page
  7. Best practices to create a thank-you page
  8. Practical exercise-creating a landing page
  9. Types of landing pages
  10. Reviewing landing pages created by trainees
  11. What is A/B testing?
  12. How to do A/B testing
  13. Selecting landing pages after A/B testing
  14. Converting leads into sales
  15. Creating lead nurturing strategy
  16. Understanding lead funnel
  17. Steps in leads nurturing
  1. Google AdWords Overview
    • Understanding inorganic search results
    • Introduction to Google Adwords & PPC advertising
    • Overview of Microsoft Adcenter (Bing & Yahoo)
    • Setting up Google Adwords account
    • Understanding Adwords account structure
  1. Understanding Adwords Algorithm
    • How does Adwords rank ads
    • Understanding Adwords algorithm (adrank) in
    • detail with examples
    • What is quality score
    • Why quality score is important
    • What is CTR?
    • Why CTR is important?
    • Understanding bids
  1. Creating Search Campaigns
    • Types of Search Campaigns – Standard,
    • All features, dynamic search & product listing
    • Google merchant center.
    • Creating our 1st search campaign
    • Doing campaign level settings
    • Understanding location targeting
    • Different types of location targeting
    • What is bidding strategy?
  1. Understanding different types of bid strategy
    • Manual
    • Auto
  1. Advanced level bid strategies
    • Enhanced Cost Per Click
    • Cost Per Acquisition
  1. What are flexible bidding strategies?
  2. Understanding flexible bidding strategy
  3. Pros & Cons of different bid strategies
  4. Understanding ad-extensions
  5. Types of ad-extensions
  6. Adding ad-extensions in our campaign
  7. Creating adgroups
  8. Understanding keywords
    • Finding relevant competitors keywords
    • Adding keywords in ad-group
    • Using keyword planner tool
    • Understanding types of keywords
    • Borad Match Modifier, Phrase Match, Exact Match & Negative Match
  1. Creating ads
    • Understanding ad metrics
    • Display & destination URL
    • How to write a compelling ad copy
    • Best & worst examples of ads
  1. Tracking Performance/Conversion
    • What is conversion tracking?
    • Why is it important
    • How to set up conversion tracking
    • Adding tracking code in your website
    • Checking conversion stats
  1. Optimizing Search Campaigns
    • How to optimize campaigns at the time of creation?
    • Optimizing campaign via Adgroups
    • Importance of CTR in optimization
    • How to increase CTR
    • Importance of quality score in optimization
    • How to increase quality score
    • Importance of negative keywords in optimization
    • Evaluating campaign stats
    • Optimizing with conversion report
    • Optimizing with keywords
    • Optimizing performing keywords
    • Optimizing non performing keywords
    • How to decrease CPC
    • Analyzing your competitor’s performance
  1. Creating Display Campaign
    • Types of display campaigns-
    • All features, Mobile app, Remarketing, Engagement
    • Creating 1st display campaign
    • Difference in search & display campaign settings
    • Doing campaign level settings
    • Understanding CPM bid strategy
    • Advance settings
    • Ad-scheduling
    • Ad-delivery
    • Understanding ads placement
    • Creating diff. adgroups
    • Using display planner tool
    • Finding relevant websites for ads placement
    • Creating text ads
    • Creating banner ads using tools
    • Uploading banner ads
  1. Optimizing Display Campaign
    • Remarketing
    • What is remarketing?
    • Setting up remarketing campaign
    • Creating Remarketing lists
    • Advanced Level list creation
    • Custom audience
  1. Introduction to Google Analytics G4
  2. How Google analytics works
  3. Understanding Google analytics account structure
  4. Understanding Google analytics insights
  5. Understanding cookie tracking
  6. Types of cookie tracking used by Google analytics
  7. Starting with Google analytics
  8. How to set up analytics account
  9. How to add analytics code in website
  10. Understanding goals and conversions
  11. How to setup goals
  12. Understanding different types of goals
  13. Understanding bounce & bounce rate
  14. Difference between exit rate & bounce rate
  15. How to reduce bounce rate
  16. How to set up funnels in goals
  17. Importance of funnels
  18. How to integrate adwords and analytics account
  19. Benefits of integrating adwords & analytics
  20. Measuring performance of marketing campaigns via Google analytics
  21. What is link tagging
  22. How to set up link tagging
  23. Understanding filters & segments
  24. How to set up filters & segments
  25. How to view customized reports
  26. Monitoring traffic sources
  27. Monitoring traffic behavior
  28. Taking corrective actions if required
  1. What is Social Media?
  2. Understanding the existing Social Media paradigms & psychology
  3. How social media marketing is different than others
  4. Facebook marketing
    • Understanding Facebook marketing
    • Practical session 1
      • Creating Facebook page
      • Uploading contacts for invitation
      • Exercise on fan page wall posting
  1. Increasing fans on fan page
  2. How to do marketing on fan page (with examples)
  3. Fan engagement
  4. Important apps to do fan page marketing
  5. Facebook advertising
  6. Types of Facebook advertising
  7. Best practices for Facebook advertising
  8. Understanding Facebook best practices
  9. Understanding edgerank and art of engagement
  10. Practical Session 2
    • Creating Facebook advertising campaign
    • Targeting in ad campaign
    • Payment module- CPC vs CPM vs CPA
    • Setting up conversion tracking
    • Using power editor tool for adv.
    • Advanced Facebook advertising using tools like Qwaya
  1. LinkedIn Marketing
    • What is LinkedIn?
    • Understanding LinkedIn
    • Company profile vs Individual profiles
    • Understanding Linkedin groups
    • How to do marketing on LinkedIn groups
    • Linkedin advertising & it’s best practices
    • Increasing ROI from LinkedIn ads
    • Linkedin publishing
    • Company pages
    • Adv on linkedIn
    • Display vs text
  1. Twitter Marketing
  2. Understanding Twitter
  3. Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
  4. How to do marketing on Twitter
  5. Black hat techniques of twitter marketing
  6. Advertising on Twitter
  7. Creating campaigns
  8. Types of ads
  9. Tools for twitter marketing
  10. Twitter Advertising
  11. Twitter Cards

 

  1. Video Marketing
  2. Video Creation
    • Objective Of Video Creation, Video Creation Technology, Idea and Scripting For Video, Tools For Mobile Video Recording
    • Video Editing: Storyboarding, Ideas, Video Splicing and Audio Splicing, Audio Creation, Merging Content, Voice Overs, Usage Of Trasition.
  3. Video Campaigns
    • Understanding Video Campaign
    • Creating 1st Video Campaign
    • Importance of video marketing
    • Benefits of video marketing
    • Uploading videos on video marketing websites
    • Using youtube for business
    • Developing youtube video marketing Strategy
    • Bringing visitors from youtube videos to your website
    • Creating Video ADgroups
    • Targeting Options
    • Understanding Bid Strategy
  1. What is Online Advertising?
  2. Types of Online Advertising
  3. Display Advertising
    • Banner ads
    • Rich Media ads
    • Pop ups and Pop under ads
  4. Contextual advertising
    • In Text ads
    • In Image ads
    • In video ads
    • In page ads
  5. What are Payment Modules?
  6. Companies that provide online advertising solution
  7. Tracking & Measuring ROI of online adv.
  8. Assignment on allocating funds to various
  9. Different Online advertising platforms
  10. Creating Banner Ads Using Tools
  1. What is ecommerce?
  2. Top ecommerce websites around the world & it’s scenario in India
  3. Difference between E-Commerce software and Shopping Cart software
  4. Payment Gateways, Merchant Accounts & Logistics for physical goods.
  5. Integrating WooCommerce and setting up an ecommerce store on WordPress.
  6. Affiliate Marketing by promoting products which looks like an ecommerce store.
  7. Case studies on ecommerce websites.
  8. How to do Google Product Listing Ads (PLA) for ecommerce websites.
  9. How to do SEO for an ecommerce website.
  1. Understanding Mobile Devices
  2. Mobile Marketing and Social Media
  3. Mobile Marketing Measurement and Analytics
  4. Fundamentals of Mobile Marketing
  5. Creating mobile website through WordPress
  6. Using tools to create mobile websites
  7. Using tools to create mobile app
  8. Advertising on mobile (App & Web)
    • Targeting ads on Apps
    • Targeting ads via location
    • Targeting ads on search engine
  9. Content Marketing on mobile
  10. Mobile strategy-segmentations option targeting and differentiation
  11. Mobile marketing mix
  12. SMS marketing
  13. Creating mobile application
  14. Uploading mobile app in Android and iOS
  1. Understanding Mobile Devices
  2. Mobile Marketing and Social Media
  3. Mobile Marketing Measurement and Analytics
  4. Fundamentals of Mobile Marketing
  5. Creating mobile website through WordPress
  6. Using tools to create mobile websites
  7. Using tools to create mobile app
  8. Advertising on mobile (App & Web)
    • Targeting ads on Apps
    • Targeting ads via location
    • Targeting ads on search engine
  9. Content Marketing on mobile
  10. Mobile strategy-segmentations option targeting and differentiation
  11. Mobile marketing mix
  12. SMS marketing
  13. Creating mobile application
  14. Uploading mobile app in Android and iOS
  1. What is online reputation management?
  2. Why online reputation management is need of hour
  3. Understanding ORM scenario
  4. How to deal with criticism online
  5. 10 Online reputation management Commandments
  6. 15 ways to create positive brand image online
  7. Understanding tools for monitoring online reputation
  8. Step by step guide to overcome negative online reputation
  9. Best examples of online reputation management
  1. Discussion With Students with There Business
  1. What is affiliate marketing?
  2. 3 A’s of affiliate marketing
  3. How people make millions of dollar in affiliate marketing?
  4. Affiliate marketing history
  5. Changes in affiliate marketing industry over the year
  6. Affiliate marketing scenario in India
  7. How to be a super affiliate?
  8. Different ways to do affiliate marketing
  9. Affiliate marketing secrets
  10. How your trainer makes money in affiliate marketing?
  11. Live examples of how people are making money as an affiliate
  12. Getting your started as an affiliate
  13. Getting you approved as an affiliate from India’s top affiliate agencies
  14. Some of the top affiliate network in the world
  15. How to get approved as an affiliate by world’s top affiliate company-commission junction www.cj.com
  16. Trainers shares his secrets of affiliate marketing
  1. What is AdSense?
  2. How to get approved for AdSense?
  3. Cool trick to get AdSense approval by Google
  4. Using your AdSense account interface
  5. Placing ads on your blog
  6. Creating blogs
  1. What is Freelance
  2. Portal Freelance & Industry Freelance
  3. Getting Freelance
  4. Freelance Proposal
  5. Freelance Agreement Rules

CUSTOMIZE COURSE (Choose 1)

Learn Website, SEO, SMO, Google Analytics

Learn Landing Page Creation, Running Process Of Google Ads & Google Analytics
Learn To Make Money by Affiliate, Selling Thing Online & Influencer Marketing
Learn To Create Page, Post, Video to Bring Audience Through Ads & Organic Medium

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Best Digital Marketing Course

50+ Modules | 5+ Live Projects | 20+ Certifications | 3-5 Months Training Program | 100% Placement Assistance | 25,000+ Trained | Free Doubt Clearing Session | Free Backup Session

Learn Digital marketing With Internship

Internship With Us

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Freelancing & Communication Skills

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+918745841120, +917048978377

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FAQ

It depends on the program you have chosen, Professional Course is for 1 months, Master Course is for 5 Months = 3 Months Course + 2 Months Internship. We have modified these course such a way that you can learn digital marketing quickly & easily.

No, This course is for everyone who wish to learn digital marketing and is capable of using Internet & basic computer knowledge

Its Online, because we believe that one can learn fast in there own comfortable space.

Yes, You heard it right. We offer Jobs after successfully completing the course & submission of live projects given by us

Don’t worry our support system will arrange a backup for you within the same week. Timing can be changed but back up will be there and also you can login into your LMS for the revision.

You will be getting certificate from Digital Almighty + We prepare you for 20+ Global certifications from Google, Semrush, Hubspot,Facebook etc.

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+918745841120, +917048978377

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